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NEWSLETTER ARCHIVES

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Smart Business: Strategic Alliance
Strategic Alliances are associations based on common objectives and shared resources that have minimum risk factor and a mutual benefit. A strategic alliance is the ultimate win-win arrangement.

Innovation and Change: Breaking the Rules
We often think of innovation as creativity, but as Harvard professor Theodore Levitt points out, "the difference between innovation and creativity is the difference between thinking about getting things done in the world, and getting things done. Creativity thinks up new things, innovation does new things."

New Year’s Resolution: How Not to Fail Yourself
I will not let my faithful clientele and readership set themselves up for failure in 2004! Let me summarize and give you Tips to overcome obstacles to success – and to succeed brilliantly!

Closing the Sale: Let the Client Tell You What You Want to Hear
Part II: "Prime the Buyer"
Part Two of the article on "Closing the Sale" considers how to prime the buyer with appropriate - not manipulating - communication skills.

coachu@businesscoach1.com
Closing the Sale : Let the Client Tell You What You Want to Hear
Part I: "Prep the Field"

Some people just love sales. These natural-born salespersons ‘close' so effortlessly. …And then, tshere are the rest of us. This two-part article on "Closing the Sales" will bring comfort to your non-sales soul. If you practice seven simple tips, they work. This month we will cover the first four, and the last three in October.

"Conquer the Tyranny of the Urgent!"
Know Thyself …and Thy Objectives
Before you talk to anyone or do anything, pause. Ask yourself, "Is this the best use of my time, right now?" "Does this help me achieve my goals?" If not, do something else that will. Master the important, dethrone the urgent.

"How to Stress Yourself Out Without Really Trying"
Most people don't have enough stress in their lives. Through no effort, you can add more stress to your life. Follow my guidelines below to be a successful nervous wreck in no time!

Dynamic Leadership Part II of II: "Raising the Bar"
Last month's newsletter looked at "Leading from Within" and the first 5 Pillars of Dynamic Leadership: Learning, Choice, Sacrifice, Character and Revolution. These centered on the inner development of a leader, transitioning at pillar 5 toward others.

Dynamic Leadership Part I of II: "Leading From Within"
What do I mean by Dynamic Leadership? That it all starts from the heart: Leading from Within. First, you lead yourself. Then, you learn to plant hope in someone else's heart, so that they become leaders themselves. Simple. But not easy.

"Market Your Most Valuable Product: YOU!"
Today's business climate requires constant marketing. We market not only our products and services, but also ourselves. We do this whenever we write a resume, design a career path, or "do lunch" with colleagues.

"Prosper In The Midst Of Change"
Change happens whether you invite it or not; you can count on it. The best you can do is be prepared and aware of the opportunities that change will bring. Only then can you and your business prosper in the midst of change.

"NEGOTIATIONS: 5 Keys to Negotiate the Best Deal Ever"
"The art of negotiation is practiced by everyone,
But the craft of negotiation is practiced by a few."
--unknown Everyone negotiates every day, with our bankers, colleagues, employees, spouses, children, or even our pets. We all do it, every hour of every day, over loans, projects, raises, dinner dates, privileges, even the holiday leftovers. We all negotiate, whether we want to or not. Some of us just do it better than others. The following keys will unlock how to negotiate the best deals.

Soul Goals
Part II of II: "Making Plans and Taking Action"
Last month, in Part I, we looked at creating your clear vision and setting goals that really matter. I asked you to construct goals that not only related personally to your own life's vision, but that ignited your passion to attain "Soul Goals."

Soul Goals
Part I of II: "What Do You Really Want in Life?"
We all know the importance and rewards of achieving our goals. More so, I want you to discover the importance of enjoying the process and the journey of pursuing them. This way, you won't have to begrudge the price for success, but instead you can enjoy the prize of success along the way.

"Internet Marketing for Professionals"
Whether or not you have a website up and running, it’s a good idea to step back and take a good look at what you want your website to accomplish. Start by asking yourself what you want to happen as a result of your website. Do you want people to use your service, subscribe to your newsletter or sample your info or services? Do you want to build recognition or deepen credibility for your product or service? Or, do you want all of the above?

"Seven Ways To Grow Your Business Through Referrals."
The easiest way to earn business comes from customers, clients, and prospects that already know and trust you. Grow your business with a referral engine that will help you carefully cultivate and nurture your referral sources.

"Marketing: How to get the most bang for your buck."
Most professionals misfire when it comes to marketing. Two myths play havoc with the way they look at marketing. The Myths Myth one. "If I advertise, they will come. So, let's have an event." I call this the "Special of the Week Mentality". Here, the marketer approaches their customers with a special event or single reason "sale" expecting it to produce maximum results. The problem with this approach is that marketing is a process, not a one-time-shot.

Eliminate The Competition
"Branding: How They Know You And Why They Love You"
In the old west, cattlemen used hot branding irons to burn the symbol of the ranch into the hide of each head of cattle they owned. It marked their cattle so they would stand out in a mixed herd, on a cattle drive, or at market. The brand was an unmistakable, unique identity. And, it grew to represent much more. In business today, as you set out to "brand" yourself or your organization, the goal is the same: to create an unmistakable, unique identity.

"The Secrets of Powerful Leadership"
Leaders aren't born; they're shaped. And because you are reading this newsletter the odds are excellent that you are a leader, or that you have a keen interest in developing yourself as a leader.

"The Power of Strategic Alliance"
Strategic Alliances are associations based on common objectives and shared resources that have minimum risk factor and a mutual benefit. Let's look at what a strategic alliance is not. It is:
Not a merger
Not an acquisition
Not outsourcing
But it is collaboration between two or more parties who pool their resources together to reach a common goal.

"Growing Rich In A Niche"
First, let's define niche. Niche is a French word for nest. This gives us a wonderful metaphor for the working of our niche, passion or area of specialty in the business world. Your niche should be where you fit comfortably.
Finding a place to nest
What niche you serve begins with you! Not your product. The last thing any business wants is to have a great product in search of a market. So you want to select your target first.

"What to Do When Adversity Strikes"
In the last issue of SmartCoaching I outlined three steps for overcoming adversity. These steps were to accept, adapt and act. In this issue we are going to focus on the thinking part of adapting, and how to be an opportunity thinker even in the midst of adversity.

"How to Turn Adversity into Opportunity"
In 1975 I was a self-made millionaire running a business empire with 1,265 employees in Lebanon and over 300 employees in Europe. Then, in May of 1976, as I stepped off the plane returning from a business trip to Paris, I was kidnapped by four men bearing Kalashnikov rifles. After 92 hours of torture, almost miraculously, they agreed to release me provided I sign over everything that I owned in Lebanon to these armed men. Happily, they released me with the tattered clothes on my back, and my American Express Card.

"How to set and attain goals for success"
First, let's focus on a few broad-brush concepts that will give you a sturdy foundation for setting your goals. Then, we will look at steps to achieving them.

"Coaching is More than Managing"
Recent "Coach Resource Center" research shows us that coaching people has a greater positive effect on productivity and profitability than the combined effects of strategy, quality, manufacturing technology and R & D. Simply stated, it's the people. It also has greater positive impact on your interactions with others (whether it's your spouse, children, associates, or friends).

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