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The 7-Step Advanced Leadership Program
4. MARKETING & SALES:
Expand & Explode your Business in the Shortest amount of Time
Most business owners misfire when it comes to marketing. Two myths play havoc with the way they look at marketing.
Myth one:
“If I advertise, they will come. So, let’s have an event.” I call this the “Special of the Week Mentality”. Here, the marketer approaches their customers with a special event or single reason “sale” expecting it to produce maximum results. The problem with this approach is that marketing is a process, not a one-time-shot.
Myth two:
The second myth is that we believe people respond to our message the first time they see it. The fact is no reputable advertising agency would place a one-time-shot advertisement for a client who is trying to build their business. In sales, all the research tells us that people buy between the fifth to the seventh time that they come into contact with the product or service.
The Reality:
Marketing is relationship building. Running an ad here or there or doing a mailing from time-to-time just won’t cut it.
What “Business Coach 1” can do for You
If it is time for you to invest in your company’s “marketing engine” so that you can ensure long-term prosperity, then let us introduce you to our 90-day marketing process that delivers measurable benefits.
- We will completely analyze your sales and marketing organization and present you with immediate sales growth opportunities.
- We will work on the Innovation necessary for future growth.
- Identify and address any disconnects; Pinpoint responsibility within the sales organization; and therefore, maximize the sales employee involvement for the sales team.
- Ensure that the sales manager and all team leaders are more deadline conscious for completing tasks.
- Achieve results with current staff and resources.
We will help you build a world-class sales and marketing organization that will position you for the future and ensure sustainable success. [ Step 5: Teams ]
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